Kerala is a state on the tropical Malabar Coast of south-western India. Nicknamed as one of the “10 paradises of the world” by National Geographic,[22] Kerala is famous especially for its Eco-tourism initiatives. Its unique culture and traditions, coupled with its varied demography, has made it one of the most popular tourist destinations in India. Growing at a rate of 13.31%, the tourism industry significantly contributes to the state’s economy. Kerala is known for its tropical backwaters and pristine beaches such as Kovalam.